The Nielsen Company

The Nielsen Company engaged Tyler for expert Tableau consulting, data engineering consulting, and data warehousing consulting to support several large-scale client projects. He spearheaded the development of new Tableau Desktop data products, transforming raw SQL data into dynamic dashboards, including data products tracking mobile performance for hundreds of thousands of end users.

During the engagement, Tyler led SQL training for DBA team leads, optimized Tableau dashboards, rebranded visual designs, and developed advanced Tableau dashboards. His SQL expertise drastically reduced data sizes, accelerating reporting speed from 5-6 days to near-instant, empowering faster decision-making and the creation of new data products. This transformation directly benefited major clients including Sprint (now T-Mobile), AT&T, T-Mobile, Verizon, and U.S. Cellular Corporation.

The resulting data products equipped executives, marketing teams, analysts, and engineers with actionable insights, driving key initiatives such as cellphone tower expansions, enhanced user experiences, and data-driven marketing strategies. These insights were also featured in marketing campaigns and press releases, further establishing Nielsen’s leadership in mobile performance metrics.

Beyond visualization, Tyler played a pivotal role in data warehousing, engineering, and product management, re-architecting data pipelines capable of handling trillions of records. Collaborating closely with Nielsen’s product managers and executives, he modernized the data architecture, optimized SQL processes, and introduced redesigned data products.

Before Tyler’s involvement, Nielsen relied on weekly data updates, often waiting 4-5 days for data extracts to complete. With his optimized SQL approach, the data now updates on demand, dramatically improving performance and enabling a faster, revenue-boosting solution for major clients like Sprint, AT&T, T-Mobile, Verizon, and U.S. Cellular Corporation.